Green expectations of industry customers

Industry customers and society expects from power industry concrete support in transition towards modern and low-emission economy that is a key element in staying competitive when customers leave oil and fossil fuels in general and investors and financial institutions depart from financing investments in fossil fuels. Industrial customers of power companies have to execute following actions:

• decarbonization of operation activities by switching to renewables, biofuels and the use of green hydrogen;
• implementation of green hydrogen-based fuels;
• reduction of energy consumption and increased energy efficiency;
• cessation of construction of new coal-fired power plants and start to decommission the existing ones;
• power storage development;
• development of flexible demand side management;
• transition into climate friendly manufacturing technologies.

Industry and society perceive the acceleration of green transition and carbon footprint minimalization as an additional impulse to development and value creation. There is required the fundamental change of core activity in order to build new perspective of the functioning in transforming environment and to survive in new market conditions. It is applied to power companies as well that have to meet expectations of customers and policy makers. Reconstruction of business models towards sustainable development also results from the attitude of financial institutions and investors, who identified long-term benefits of investing in accordance with the ESG (Environmental, Social and Governance) principles and require that entities, entrusted with capital, will act with respect to the environment and climate.